What Is Considered Newsworthy?
A New Hire Startups generally attract big names in small niches. Have you recently hired someone from a large corporation or an entrepreneur who is known for doing big things? A well known name in any given industry warrants writing a press release and will generally be picked up by niche media outlets.
New Product and/or Service A new product or service offering can also be considered a newsworthy piece, especially when the product or service is completely new to your industry.
Contest & Sweepstakes A contest or sweepstakes has the potential to draw in large amounts of traffic and are usually picked up by media outlets, depending on the prize and requirements of the contest; contests are a great reason for writing a press release.
Charity Donations and Partnerships If you’ve recently partnered with a charity or made a donation to one, you have a reason for writing a press release. Examples of newsworthy donations include making a monetary donation to a charity that your organization works closely with and explaining why you chose to work with that organization.
Awards Has your company, or an employee at your company, recently won an award? Everything from being recognized for offering a spectacular service to being awarded at a conference or by an organization in your niche is a great reason for writing a press release.
Conference Engagements Speaking at conferences, via webinars, live streaming or live blogging, or presenting at a convention are great reasons for writing a press release. Any time that your business will be represented is a good time to notify the media and public.
News & Recent Headlines Recent topics relevant to your niche can be a great time to speak up and give your opinion on said topic. A controversy or new trend can be a good time for writing a press release and giving your companies’ take on the subject.
Sale or Promotion Launching a new promotion or sale can also make for a newsworthy reason for writing a press release. Make sure to announce why the promotion is taking place or that the sale is only a one time thing – a sale that occurs on a weekly basis may not warrant media attention but if you’re giving away a product or service that isn’t usually offered, bloggers, media, and twitterers will pick up your story quickly.
Tags: News
