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Effective Video Marketing Tips You Should Know

Written By: External Contributors on November 7, 2015 No Comment

Using online video is a hot trend in Internet marketing. Today’s technology makes producing a video easier than ever. It’s extremely easy to use this marketing method. If you wish to start video marketing, then you’ll need to know these tips.

Put helpful content in your videos. Top-of-the-line equipment is not necessary. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. It is still a good idea, however, to buy a good camera if you can afford one.

It is a good way to find out what customers want from you. Have customers supply you with questions to answer in a weekly video. You can even reward people for asking good questions by offering them a free product or a discount.

Production Value

When you make content for video marketing, don’t worry too much about the production value. There is more to a video than production value. Even large corporations, like Dell, have benefited from simple videos produced by single employees.

The best content will go viral. You can make great videos without a top-quality camera. If the information is quality, the video effects don’t need to be. However, try to get the best quality video camera you can to make a video of good quality.

Show people how to use your products through video marketing. A quick demo of the products features will make consumers believe in its abilities. Actually seeing what the product does is a great way to get someone to purchase something.

Working as part of a team can be a smart way to develop video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Put their names in the credits at the end of the video.

Do not expect customers to watch a video that is longer than 20 minutes. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. However, if you are not doing a demonstration, keep the video to under ten minutes.

To make a good video, do not assume that you need high production value. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. You don’t need anything fancy for a good quality video. Be natural and talk to the camera. In fact, you might not even need to do this. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

In each video, maintain your focus on the main topic. If you aren’t prepared, it’s easy to become distracted. Put together a detailed outline and include all the points you want to talk about. Being focused is going to help you have video marketing success.

There should be a screen grab of your website within your video. This technique will allow your viewers to see your website in action. Screenshots also do great in how-to videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.

Provide quality content. Make sure your videos are interesting or newsworthy. All the views in the world won’t help you if you content is lousy. Folks like engaging content that contains solid information. Making interesting videos can get you traffic that will continue to increase.

Take a video camera with you if you are visiting a public event such as a convention or trade show. Opportunities to interview niche experts will present themselves. Plus, viewers may find footage of the event interesting. Have someone record any talks you give, too.

Production value is not the key to a good video. You do not have to have a professional camera to do a video. You don’t even need the best script or a lot of confidence. Just act like you usually do and speak clearly to the camera. You don’t even have to do that, really. It may be possible to simply use slideshows and screen caps.

You should be ready to start your own video marketing campaign after reading this article. Put what you have learned here to good use! If you do, you are going to see the results you want, and start marketing with video!

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