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Get Your Video Marketing Down Via These Smart Tips

Written By: External Contributors on May 19, 2015 No Comment

Are you looking for a new way to market your business? This is no surprise, especially when trying to remain connected with your viewers. Do you know what video marketing is? If you haven’t, you should. It’s a great way to reach a wide audience. Read on for some tips that can help you figure out what to do to market yourself via video.

Keep your marketing videos short and sweet. Many people have shorter attention spans and wish to obtain the information they need quickly. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

Don’t fear video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.

Great content is critical if you want a video to go viral. You can spend thousands of dollars on fancy equipment and the latest technology, but it will all be for naught unless you use it to create interesting and exciting content. If the information is quality, the video effects don’t need to be. Purchase the best quality video camera you can comfortably afford to produce your video content.

Videos should not be too long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. However, if you are not doing a demonstration, keep the video to under ten minutes.

When using YouTube for posting your videos, ensure you are utilizing the editing features that the site provides. Annotations are one such tool. You can thus share links, add more information or place coupon codes in the video package.

You need not feel like you have to hire professionals to make a decent video for your business. You don’t need professional gear if you can keep the image focused and balanced. You really don’t even need to write a script or be too confident. You should try being natural and speaking as you normally do. There are even times when all of this isn’t necessary. Powerpoint presentations and screen capture sequences may be able to fit the bill.

Make sure your videos remain focused and on topic. Without preparation, it’s easy to actually stray off topic. Develop an outline of your video before you start shooting it. Don’t stray from the task at hand, and you should be fine.

Don’t think that anyone is going to watch a 20 minute video. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

Encourage others involved with the business to participate in your video marketing. Try to choose someone who likes the camera and has clear speech. It is great to bring in various employees on your videos.

Be consistent with the tone of your marketing videos. A laugh-out-loud funny video can be equally as successful as a how to video. Consider both the product or service that you want to market, as well as the demographic you want to reach. Keep all of this in mind when deciding on how you want to approach your video style.

On your video page, make sure you include an opt-in mailing list form. Your viewers will sign up for your newsletter or subscribe to your social media updates after they watch your video if mention these campaigns in your video and make these links visible.

Video Marketing

The more you understand about video marketing the further you can take it. You can add more customers to your list by using video marketing techniques. You can certainly reach a broader audience and boost profits.

People like honesty! If you create a video, make sure that you’re doing it about things you really know about and believe in. By speaking with sincerity, people will be far more likely to take to heart the subject you have presented and revisit your videos in the future.

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