Home » Other Topics

Good Video Marketing Advice You Need To Know

Written By: External Contributors on March 23, 2015 No Comment

Video marketing is a key aspect of promotion for businesses. However, it’s essential to know how to do it properly. This article will provide you with helpful video marketing tips you can use to make your business and income flourish.

Make sure all your videos are 20 minutes or less. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.

You can stay close to your customers by using video marketing. Have people send in questions about your company or related topics, and then answer some of these questions in a brief video. If you need to generate some interest, give people a chance to win a free product if they send you a question.

Production value is not the most important consideration in producing your video marketing content. High production values don’t necessarily translate to good returns. Even big companies, such as Dell, have struck gold using simple demos produced by individual employees.

In video marketing, the window of opportunity in capturing your audience’s attention is very small. The first 15-20 seconds of your video are crucial. During this time, provide an interesting viewpoint or some type of teaser in order to catch their attention so that they watch the complete video.

Videos only go viral for quality content. It doesn’t require a fantastic camera to get viewed by millions of people. If the video has valuable information, people will watch it no matter what the production quality is. But, you should still get the best equipment that you can afford.

Working with a team is a helpful way to make video content. You do not necessarily need to involve colleagues, as you may decide that friends, family members or other acquaintances are well-suited to the task. Be sure that proper credit is given to the creative team involved, allowing them their 15 minutes of fame.

Expensive video equipment is really not necessary to produce a quality video. You do not need professional equipment; just make sure you keep focused and balanced when shooting. You don’t need fancy scripts or tons of confidence. Just keep your personality up front and speak directly to the video camera. You don’t even have to do that, really. It may be possible to simply use slideshows and screen caps.

Working together with a team can generate great content for video marketing. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

Make a video showing how others should use your product. On one hand, you will have cleared up any problems and potential customer service issues. On the other hand, you will present a strong and favorable image of your company that is sure to appeal to potential customers.

Make your content interesting. It should be entertaining and/or newsworthy. You can use sites such as Facebook or Youtube to get more views on your video. Viewers want to learn something or get some type of benefit from what they are watching. A good video, along with good marketing, can mean great success.

Get your employees and coworkers involved in your video marketing efforts. Choose a confident person to do the talking. Don’t shy away from using more than on person, if doing so will be to your benefit.

Video Marketing

Before you even read this article, you probably knew that video marketing is hotter than ever. You now know that it’s possible for YOU to capitalize on this opportunity. It is imperative that you are aware of the right things to do when it comes to video marketing. You should be successful with your video marketing as long as you use the advice here.

Video marketing can be used to personalize your business. Show how the product is made or the service is done. Customers will trust you if they get to know you and see you being honest.

Tags:

Digg this!Add to del.icio.us!Stumble this!Add to Techorati!Share on Facebook!Seed Newsvine!Reddit!Add to Yahoo!

Comments are closed.

  Copyright © 2009 RapidShare, All rights reserved.| Powered by Y!A| Premium theme by Techblissonline.com