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Great Marketing Concepts Through The Use Of Video

Written By: External Contributors on June 11, 2013 No Comment

You must consider video marketing if you’re serious about growing your business. If you truly want to succeed, though, you will take the time to learn the right and wrong way of doing things. The article below is a great starting point.

It’s best to make as many videos as you can. You should be putting up new videos frequently so that your viewers come to expect new content whenever they arrive on your channels. This will also help broaden your audience as more people can find your links through a general search.

If you’re going to make a marketing video, keep it short and to the point. In today’s world, viewers’ time is more valuable and scarce as ever, so you have less time to hold their attention. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Remember that coming up with your video content is just half the battle. Promotion is also a huge part of the process. By promoting your videos, you can expect an increase in clickthroughs. You may have the most brilliant video on the Internet, but people must know it is there!

You have a limited amount of time to capture the attention of your viewers. The first 15 seconds of your special video clip are the most important. Draw them in quickly so that they will stick around for the video’s entirety.

You should put your videos on YouTube. Video marketing campaigns should begin on this site. It gives you free hosting for your videos. Not only that, but YouTube is the number three website, in terms of number of visitors. It is also the second highest volume search engine online, and of course, the most popular video site anywhere.

Always take along a video camera with you. You never know when you will come across an expert in your field or want to document a particular moment. If you are presenting your products or talking in public, have someone record it.

Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. There is no need for expensive equipment if your video is in focus and balanced. There really isn’t even any need to polish your script or come off as a professional pitchman. Just act natural and talk to your audience. If you’re really creative, going on camera may not even be necessary. There are times that PowerPoint presentations and screen captures are all that is needed.

Don’t do everything yourself. It’s not possible to think of every great idea on your own. Hold staff brainstorming sessions, and talk to folks you know to get good ideas. Have these sessions regularly to ensure you are constantly on top of your niche and advertising.

Video Marketing

Make sure you always have fresh, exciting content available so viewers come back often. Boring content will only drive potential customers away. Let your viewers wait a while so that they’re anxious to see the things you came up with. Viewers are more likely to be attracted to interesting content.

Business owners who want to realize more profits more quickly should look into video marketing. However, it’s important that you possess knowledge on this type of marketing in order to succeed with it. Take this information to heart as you start your video marketing campaign.

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