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Have You Tried Video Marketing? Learn How To Here

Written By: External Contributors on October 22, 2014 No Comment

Today, nearly all businesses utilize some form of video marketing. Many people are addicted to YouTube, and if your video is interesting and informative, they’ll stop watching cat videos long enough to check it out. If you want get started with your own video marketing plan, read on for some great advice.

Video marketing shouldn’t be scary. It’s simple to get a video together cheaply. Demonstrate to your viewers the production and design processes that go into the finished product, or explain more about your organization and its values.

Marketing videos are best left short and sweet, focused only on the point you wish to make. People generally have a small attention span and want quick access to information. If the information you are videoing is longer than 10 minutes, consider making more than one video.

You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. You need to get their attention in the first few seconds. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

There are several things to take into consideration after you have produced your videos. You can use this to get your videos out there. If you market well, more people will see your videos than ever before. Good content is only useful it people know it exists.

Keep in mind that YouTube has editing tools available. For example, it’s possible to add annotations onto your videos. This is very effective at sharing links, coupon codes, or additional information on your products.

Working with a team is a helpful way to make video content. Team members can be anyone who has a working knowledge of your company. Also, include their names in the description of your video.

Don’t assume you need glitzy, high-tech scenery and fancy special effects to make a persuasive video. You don’t necessarily need professional equipment; just make sure the picture is focused and balanced. You don’t need fancy scripts or tons of confidence. Just keep your personality up front and speak directly to the video camera. In fact, you may not have to do this at all. There are times that PowerPoint presentations and screen captures are all that is needed.

Keep all of your videos optimized. When you upload to various sites, the titles and descriptions for your videos must be different. Don’t forget about targeted keywords. Contact information needs to show up in descriptions or the video so people are able to contact you.

Each video should be about a precise topic. If you are poorly prepared, you can easily veer off topic. Develop an outline of your video before you start shooting it. You will have greater success with video marketing if you make sure to stay on topic.

If customers struggle to use your product in a certain way, create a video to show them how to get the job done. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

Production value doesn’t have to be the most important part of your process. You should be more concerned with getting the best return on your investment. Large corporations often use videos produced by their employees, rather than hiring actors and directors.

Video Marketing

Now that you know the video marketing basics, it’s time to start creating. These tips aren’t the be all and end all of video marketing, however. There is a wealth of information available for you to explore about video marketing. The more you know, the better off you’ll be.

Place a screen capture of your company’s website in your videos. This will let viewers see how the website you run works. Screenshots are also a great tool to use when you’re doing a tutorial video. Take a screenshot of your screen and use a quality video editing program to include this image in your video.

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