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Looking For Video Marketing Tips? Start Here!

Written By: External Contributors on January 2, 2013 No Comment

Video marketing has become an essential tool for many businesses. Videos are something that customers love and they also provide the means for fast communication. This article is filled with information you need to know before you get started with video marketing.

Ask Viewers

Make use of time-lapse photography. Let a camera record your day-to-day business operations. You can then go back and pick out things you liked. Prospective buyers are sure to enjoy gaining greater insight into the business.

Make sure you ask viewers to take some concrete action at the end of your video. Ask viewers to act quickly to buy your products. Offer clear instructions for your customers to follow. The best way to end every video is with a firm and strong call to action.

Continue creating new content videos. A single video is not enough. You should keep making videos on a regular basis. Consider coming up with a video series to make things a little easier. Teach your customers how your business works by making a series of short videos about each separate part of how it functions.

When editing your videos, you can add captions and titles. These extras can help make the video more useful by giving more information and helping it to be well organized. If your video is a tutorial, label all your demonstration steps. Apply captions for pointers and additional information.

Don’t let your video resemble a commercial. Repetitious sales promos will never create a strong viewing base, thus nullifying your efforts. Use a variety of formats, like Q&As, demonstrations, helpful tips, and evolving technologies in your field.

Planning on posting a commercial video? Don’t be afraid to use humor. Most people don’t want to watch boring, dull commercials. If your video has good content, people want to watch. Have fun with it and don’t be afraid to deviate from the norm. You will get great results with attention-grabbing, humorous videos.

Always give customers quality information of great relevance. The point of you making videos is to gain a stronger customer base. Give them motivation to watch what you produce. Give them what they’re looking for.

30 Seconds

A 3 minute video is a decent length for educational content, but other videos should equal 30 seconds, maybe even less. People have short attention spans, so gaining their attention for 30 seconds and providing them with your message in that time is the best way to get them to watch all of it.

A tripod is a valuable took for making professional-looking videos. You don’t want your videos to be shaky. You should leave this to horror films. For making a marketing video, you should probably stay with a steady shot that has smooth panning when it needs to move. A lot of people will only watch a couple moments of a video to see if it is interesting.

Host video contests in order to increase your site’s number of videos. They can tell a joke, do something funny or create a how-to. These contests are a great way to build a relationship with your viewers.

Are your customers asking many of the same questions? If so, then post a video to answer them thoroughly. Though a Frequently Asked Questions section is a common website feature, it doesn’t hurt to make videos as well. This gives your users an option on how they would like to view this information.

People desire honesty from companies. If you’re making a video, do it truthfully. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!

Now that you’re more knowledgeable about video marketing, you can start making videos. Keep doing more research on video marketing. You can always learn something new about video marketing. A little research will ensure that your video marketing efforts succeed.

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