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Make A Difference By Using Video Marketing

Written By: External Contributors on October 23, 2013 No Comment

Are you looking to reach your online audience? These online videos are a great resource for expanding your company’s reach. If you’re not sure how to use video marketing to promote your business, keep reading.

It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. No one wants to wait for you to spill the beans. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.

YouTube offers editing features on their site. This includes things like video annotations. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.

When it comes to videos, the more the merrier. It is wise to upload new video content often in order to keep things fresh for your visitors. This will also help broaden your audience as more people can find your links through a general search.

Videos should not be too long. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. On the other hand, a video focusing on general descriptions or advertisements should take no longer than 10 minutes.

Don’t expect people to devote a lot of time to watching your videos. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you’re just updating folks, do it in 10 minutes or less.

You need to get your viewers’ attention right away. That’s why the first few seconds are so important. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

In each video, maintain your focus on the main topic. If you are poorly prepared, you can easily veer off topic. Try making a simple outline of what you want your video to be about and keep to it while filming. Don’t stray from the task at hand, and you should be fine.

Have a screenshot of the website you run in your videos. That way, visitors can see the way you have organized your site. Screenshots also can be used when showing a how-to video. Try saving a copy of the screenshot and then use some video editing program to include it into the video.

Do not ignore YouTube. Many times videos begin here. They provide free video hosting. This is also a very popular website. This means your video is out there to be seen here.

Include an opt-in form for your mailing list on every page where your videos are posted. Many people will likely wish to sign-up and gather as much information as possible regarding the topic of choice.

Instructional videos are very beneficial to video marketing campaigns. How-tos are one great way to use videos to your advantage. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.

You have to consistently post fresh content in order for visitors to keep returning. If your viewers are not entertained, chances are they won’t watch the entire video. Always leave viewers wondering what you have up your sleeve for the next video. If you have intriguing content, the viewers are sure to follow.

Although lots of YouTube videos go viral, you can’t expect to just post a video onto YouTube and have it go viral by itself. It takes a great deal of marketing on your part to get them there. You need to get it out there for people to see.

Video marketing is characterized by the short period in which you must grab the attention of viewers. The first 15 seconds of your special video clip are the most important. Teasers and other attention getters work great here.

Video Marketing

This article should have made you realize just how good video marketing is for promoting a product. If you use video marketing, you can expand your business around the world. Just take what you learned from the above article and use it to create a solid video marketing plan.

If you don’t have a huge budget, don’t fret. It is possible to create interesting, professional videos without going for broke. It isn’t necessary to have professional gear for your videos. A fancy script is not really necessary either, nor are boatloads of confidence required. Just be yourself and speak into the camera. You don’t even have to do that, really. A slideshow or screencast can get the message across in some cases.

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