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Marketing Through Videos Can Make A Difference

Written By: External Contributors on April 18, 2013 No Comment

In the world today, it helps to take advantage of technology. Video marketing is a great way to reach out to an audience that may not be tapped by your competitors. In this article, there are video marketing tips that can be used in conjunction with your business.

Come up with a good introduction and conclusion for your video. Who are you? Who do you work for? What’s the video about? The video should end with your company name and an invitation to click a link to your site.

“Stay tuned for the next video…” is perfect for a video creator. It’s a good way to get repeat visitors to your site. You could also create some tutorials that can be used together, for instance, by dividing a large project into several smaller steps you can document on a weekly basis.

Time lapse photography is useful when you’re doing video marketing. Place a camera on a tripod and film your workspace. When you have time, you can go through the footage and pick out what you like. This will allow your customers to see how your business works and will offer them an insider’s look into your company.

You can’t interact with your customers face-to-face, but with a video, you can help them feel a personal connection to your product. Create videos meant to address common questions or concerns. Videos are a much more engaging form of communication than writing. Your viewers will take notice and be more likely to buy your products or services.

On your site, don’t use the auto-play option on videos. Leave it up to them to play your video, but it is okay to make sure they can not miss it. They may be visiting your site in a place where a sudden, loud video would not be appropriate. Show them that you respect them by leaving the option open to them.

Make sure you complete your video with a call to action, as well as a question for your viewers. When you open up a conversation this way, your video will be more memorable; their own comments will show up in their feeds, enabling more people to discover your video and contribute comments, thus increasing your exposure even more.

Teach others what they desire to learn. No one knows your product like you do. They can get the same thing from other stores, explain why they want to get it from you. Your viewers will have the desire to watch more videos in order to learn more.

If you don’t check comments and the stats for the video you made, then how can you be sure things are going well? Follow your video results to see what methods are working the best.

Making a video to promote your business can make things a bit simpler for you. Take what you have learned here and put your own unique spin on things. You give your all to your business, so when it comes to your video, you should do the same. Your videos can be a significant investment into your business.


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