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Smart Video Marketing Advice You Need To Know

Written By: External Contributors on September 16, 2016 No Comment

While video marketing is pretty new, it’s a very popular type of marketing. With increasing Internet speeds, videos can now be watched instantaneously whereas before, it could take ages to download. Use videos to your advantage, and find out more about them in this piece.

Have a screenshot of the website you run in your videos. This technique will allow your viewers to see your website in action. Screenshots are also a great tool to use when you’re doing a tutorial video. Save screenshots from your computer, and use editing software to compile them into your video.

If you’re thinking of making a video for marketing, make sure it’s kept short and gets to the point quickly. Many people are not willing to spend a lot of time watching a video online. Long videos should be cut up into segments and posted every few days as a series.

Keep in mind that producing your video marketing content is only the first half of your efforts. Promotion is also a huge part of the process. If you market your videos well enough, you can get a 900% increase in your subscriber base in a relatively short time. You might have made the greatest video in the world, but people need to know where to find it.

Don’t forget about YouTube. Start your video marketing campaign here. The hosting is free! They are also the third most visited site online. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!

When it comes to videos, the more the merrier. You should regularly make videos so that people come to expect something new from you when they are on your site. Making more videos also allows you to gain exposure and strengthen your online presence by attracting new customers.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. This will help resolve any problems your current customers have, and it will also encourage new customers to purchase your products because they know that you will answer their questions.

Decide on a consistent tone for your marketing videos. You could choose to be very serious or you could make fun of yourself. You need to consider what you are offering your customers, as well as exactly which demographic you’re attempting to pull. You can use this template to make a decision on the tone to use. Make sure that you consider how you want others to view your business. For example, if your service or product is serious, you will likely want to maintain a serious demeanor in your video.

If you are going to use YouTube, make use of different editing features the site hosts. For example, it’s possible to add annotations onto your videos. This makes it easy to share additional information such as a link or a coupon code.

Try answering customers questions in a video. Video FAQs are much better than regular FAQs. They can find out what they are interested in this way.

Don’t let being camera shy keep you from using video marketing to promote your business. Run video contests and provide prizes to those who create the best videos. In exchange for the prize, let people know that the winning video will be used as a commercial for your project.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 10 to 15 seconds is the most crucial. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

Make sure you build a way to track results into your video. Of course, you can just try to guess about the success of your video. It is much better to use statistics and data, though. Some things to track are the number of video views, as well as whether or not the video was watched completely.

As you can tell by reading this article, video marketing is not really hard. You simply need to learn about the topic. If you do, you are much more likely to succeed. All that is left to do now is to get to work.

People search mostly online for how-to do things. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

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