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Solid Advice For Using Videos To Promote Your Business

Written By: External Contributors on January 28, 2016 No Comment

Have you begun a video marketing campaign to promote your business? Videos could be a great way to reach out to a wider audience. Fewer and fewer people turn to newspapers and radio to get their information. This generation is drawn to things that are online. Keep reading for important tips on using online videos effectively.

The larger your library of videos, the more success you will have. This encourages viewers to keep checking your channel for new content. This can draw in additional viewers as you’ll be exploring a diverse number of topics, too.

Most people will not want to watch videos that are more than 20 minutes long. If your video is demonstrating a product, you can take the full twenty minutes to show off every feature. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

YouTube offers editing features on their site. Annotations are a good example of what you can add to your videos. This could be a great way to share a link, some additional information about the product you are demonstrating or even a coupon code.

Give your customers some awesome content and your video may go viral. It is not always the best technical video that garners the most views. If the information is quality, the video effects don’t need to be. Of course, you should still get a good video camera for professional purposes.

Don’t forget optimization. Create a different description and title for each video. You must make sure to include their targeted keywords too. Include contact information as well, so customers can contact you easily.

20 Minutes

Make sure all your videos are 20 minutes or less. If you have a specific product being demonstrated, the video can last as long as 20 minutes. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. That’s why the first few seconds are so important. Entice viewers to watch the whole video by using a teaser or a unique perspective.

Instructional videos are very beneficial to video marketing campaigns. Giving a demonstration and showing people how your product really works helps to give potential consumers some confidence in your product. Seeing how products work is terribly effective at convincing people to buy them.

You do not necessarily have to spend a lot of money in order to create a good video. You do not have to have a professional camera to do a video. There really isn’t even any need to polish your script or come off as a professional pitchman. Speak directly to the camera and be yourself. You may not even have to do that. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.

You do not have to have a professional record your video for you. You don’t need professional gear if you can keep the image focused and balanced. There really isn’t even any need to polish your script or come off as a professional pitchman. Be natural and talk to the camera. There are even times when all of this isn’t necessary. Just do a screen capture and try doing a slide show of your main points.

It is essential to make videos for marketing these days. You’re no longer reliant upon traditional advertising strategies to make a profit. Your audience is online, so you have to follow them there. Use what you have learned from this article to draw even more customers!

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