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Solid Tips For Building A Better Video Marketing Plan

Written By: External Contributors on July 6, 2014 No Comment

Are you a business owner? If you do, you know how hard it can be to promote yourself. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. Using online videos is an excellent method of doing so. Read this piece to find out the best way to use video marketing to your advantage.

Don’t be afraid of complex video marketing strategies. Creating quality videos is easy as long as you have a camera and a good tripod. Perhaps you might demonstrate how a product is made or you might just do a simple demonstration of how it works.

Ensure that your marketing videos are to the point and as brief as possible. People have busy lives and will tune out if you make your videos too long and tedious. Give them the information quickly. Long videos should be cut up into segments and posted every few days as a series.

Great content is the surest way to get more people to view your video. The quality of your camera is not the deciding factor. If your video offers people information that is valuable, they will watch it even if it is not of the highest quality. It is still a good idea, however, to buy a good camera if you can afford one.

You have to grab people’s attention right away if you want them to view your entire video. You need to make the first 15 seconds of your videos count. This is the part of the video that should show a teaser or something unique that makes them want to continue on.

Video marketing is nothing to fear. It’s simple to get a video together cheaply. You can show customers your workplace, manufacturing center or just discuss your expertise.

You do not necessarily need strong production values in order to have an effective video. Producing a clear and quality video is really the outcome that you want. There is probably no need to develop a formal script, either. Relax, talk to the camera and edit what you do not need in your video, later. You might not need to do even that much. Often, screenshots and/or PowerPoint presentations are just as effective.

Don’t ignore YouTube. That’s the place your campaign and content should start. Video hosting is free. It is also one of the highest viewed websites. It is the most widely visited video site on the web, and it has the reputation of being the second most widely used search engine for videos.

If your marketing video is more than 20 minutes in duration, you might run into problems. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. If you are only advertising a special, keep your video to no longer than 10 minutes.

People want honesty! When you come across as honest and sincere, people naturally like and trust you. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!

In conclusion, a great way to promote your business is through video marketing. You may not be surprised to find that online video websites have millions of viewers each day. Thus, you should avail yourself of that fact. You should try these hints and tricks and find that your business will be more popular than ever.

Take screenshot of your site to include in the video you make. This lets your viewers see your site while they watch. This is pertinent in tutorial videos. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.

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