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The Best Online Video Marketing Advice You Can Find

Written By: External Contributors on October 16, 2013 No Comment

Is video marketing something you want to do? Do you understand the concept, but lack sound advice? Regardless of your reasons for taking interest in video marketing, you’re sure to find valuable advice in the paragraphs below. Continue reading for some helpful tips on video marketing, and you will become an expert at this form of marketing in no time.

Production value is not the key to a good video. You don’t need professional gear; just make sure you have a focused, balanced picture. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. You should try being natural and speaking as you normally do. Actually, that might not be necessary. Sometimes it is possible to utilize PowerPoint presentations and screen capture sequences to do the job.

If you want to use YouTube for your videos you need to use the editing they have avaiable. You can even add annotations on videos. That is a smart way to share links, coupon codes, and any additional information you want to share.

Remember to use YouTube. Your video marketing content and campaign should start here. They provide free video hosting. YouTube is viewed by more people than most other websites, it has the third highest viewership of any website. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!

Encourage others involved with the business to participate in your video marketing. Try to choose someone who likes the camera and has clear speech. Don’t hesitate to use multiple employees if need be.

Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If you’re just updating folks, do it in 10 minutes or less.

Your videos should all have the same tone. Try to determine if demonstrations, straight talk, or humor will best suit your needs. Think about what it is exactly you are trying to market and the type of people you are trying to reach. These factors should strongly influence the approach you take with all marketing videos for your business.

Make sure you always have fresh, exciting content available so viewers come back often. Boring content will only drive away customers and hurt your business. It’s better to give customers just a taste of what they want so they’ll come back for more. If you have really interesting content, more people will want to watch it.

Video marketing doesn’t give you much time to catch viewer attention. You need to get their attention in the first few seconds. This is where a special point-of-view or teaser can help captivate them to watch the whole video.

Video marketing is not as difficult as it seems. You simply need to put the advice in this piece to work and get going on crafting your strategy. Videos are one of the most popular activities on the Internet and you can make that work for you. Don’t let this opportunity pass you by.

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