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The Best Video Marketing Advice You Will Find

Written By: External Contributors on June 18, 2013 No Comment

Are you running a website? Are you searching for new techniques for marketing? Releasing an online video series may be perfect for you. By using the Internet to share videos, you’ll reach out to an audience and have a more personal touch in your marketing campaign. Read on to learn more.

Optimize your videos. Create a different description and title for each video. Don’t forget about your keywords! You might also include contact information so that customers can reach you.

If you’re going to make a marketing video, keep it short and to the point. No one wants to wait for you to spill the beans. If you want to have a long video, do not make just one. Split it into a series.

A good video does not need to be expensive. You do not have to have a professional camera to do a video. You don’t need fancy scripts or tons of confidence. Be natural and talk to the camera. This might not even be required. Just do a screen capture and try doing a slide show of your main points.

Don’t forget about YouTube. YouTube should be your first stop. It is a free place to host videos. In addition, your videos will be on third most-visited website out there. This is the second most trafficked online search engine, not to mention the best-loved video site.

Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.

If your customers are having trouble using a product, then you should make a video to instruct them on proper usage. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.

Be sure to include good links to the products and services you wish to sell. It’s a good idea to have the link play within the video player. Doing it this way will keep the link with the video just in case someone shares or embeds it.

Screenshot your website and include it in the video. This will let viewers see how the website you run works. Screenshots are also a great tool to use when you’re doing a tutorial video. Save your screenshot, and with the help of video editing software, you can implement them into your videos.

Your content should be informative and useful. When you create a video for a business it’s important to give out great information that is useful. Using video hosting sites like YouTube can boost your traffic, but having a boring video about your business will not. A lot of people want to watch videos that are relevant. You can continually increase your traffic by always providing interesting videos.

Videos that are on the Internet are very popular, so you should jump on the band wagon. Business owners who rely on video marketing are more successful than others. These tips are the perfect way to build your marketing strategy.

When you are posting marketing videos you want to choose your titles carefully. A good title will attract more viewers. They will be more likely to watch. Make up catchy and creative names for each of your videos.

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