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The Secret Art Of Effective Video Marketing

Written By: External Contributors on January 29, 2017 No Comment

Do you have a business online? Have you been searching for the latest in marketing? Releasing an online video series may be perfect for you. If you develop and post online videos, it is possible to broaden your customer base and provide useful information. This article will help you get started.

If you’re going to make a marketing video, keep it short and to the point. Most people have short attention spans and want to get the information they’re looking for quickly. Long videos should be cut up into segments and posted every few days as a series.

Video marketing gives you a way to keep in contact with your audience. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video. You can even give away freebies to viewers who send in the best questions!

Video marketing shouldn’t be scary. It really is possible to develop quality videos on your own. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.

Keep in mind that YouTube has editing tools available. For example, you have the option to add annotations throughout your videos. This is also a good way to add a link to another site to your video. It can also lead them somewhere where they get a discount.

Working as part of a team can be a smart way to develop video content. You can work with anyone you know to come up with a great concept and execute it. Credit should be given at the end of the video.

There should be a screen grab of your website within your video. That way, visitors can see the way you have organized your site. Screenshots may be used for how-to videos too. Save screenshots from your computer, and use editing software to compile them into your video.

Keep YouTube in mind for your video marketing strategy. You should always use YouTube first. It gives you free hosting for your videos. In addition, your videos will be on third most-visited website out there. It is the second largest search engine, and is by far the most popular place to view videos.

When you want to sell through your video, don’t forget a link to your store. This link should actually be inside the actual video player. This way, this link will be there in case people end up sharing the video somewhere else.

Does your business have any employees or colleagues? If so, then involve them in your videos. The ideal person is someone personable and good in front of the camera. It is a good idea to have several people be in the videos that you create.

Videos posted online often develop huge followings, so make the most of this trend for the purpose of promoting your business. Business owners who rely on video marketing are more successful than others. These tips are the perfect way to build your marketing strategy.

Create interesting content. Provide only content that is relevant, valuable and entertaining or informative. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. People watch videos to be entertained and informed, not bored by a canned sales pitch. There is no better way to guarantee traffic than having interesting and entertaining videos.

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