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The Secrets Of Creating Great Online Videos

Written By: External Contributors on July 10, 2013 No Comment

The leading online brands all use video as a key part of their marketing strategies. Many people are addicted to YouTube, and if your video is interesting and informative, they’ll stop watching cat videos long enough to check it out. If you are wishing to begin in video marketing, you must follow the article below.

Instructional videos are very beneficial to video marketing campaigns. A demonstration of your product in action will really give customers more confidence in its quality. Actually seeing what the product does is a great way to get someone to purchase something.

If you are going to use YouTube, make use of different editing features the site hosts. For example, you have the capability to put annotations in your video. This is great for sharing links, adding extra information about your product or providing a coupon code.

In video marketing you have a very short time frame to capture your viewers attention. The initial 15 seconds of the videos you make are the most important. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video.

Try to center your videos around a single topic and stay focused. It’s simple to get lost when talking sometimes. Create a video outline, and stick to it. Remain on-topic and focused to succeed with video marketing.

You have a small window of time to get attention from viewers. It is important to make a strong impact in the initial 15 seconds. You have to give them something that makes them want to keep watching.

Write a script for the intro and outro for your video. You need to introduce yourself and your company, as well as what the video’s going to be about. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.

Make video responses to frequently asked questions. It helps to have an FAQ page on your site, but many people would rather watch a video. This gives your users an option on how they would like to view this information.

Ask your friends, family and colleagues to assist your video marketing efforts. Choose a confident person to do the talking. You should not hesitate to feature more than one employee or colleague in your videos.

Make sure to mention your other social links within your video. If someone happens to stumble across your YouTube channel, it would be in your best interest to direct them to your Facebook and Twitter pages. Marketing your videos on different social and websites will help broaden your audience. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.

If you aren’t good at making videos, let others do it for you. Have a video contest and give prizes to the people that make the best ones. Let the people know that for the prize, you’ll start using the video they made as a commercial.

Keep the tone of your videos consistent. Try to determine if demonstrations, straight talk, or humor will best suit your needs. Think about what it is exactly you are trying to market and the type of people you are trying to reach. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.

Video Marketing

Now that you are versed in video marketing, you should start recording. These tips aren’t the be all and end all of video marketing, however. You can always gain additional knowledge on this subject. A little research will ensure that your video marketing efforts succeed.

Make sure you are tracking the results of your individual videos. Track statistics like where visitors come from, when they are watching and how often they view your videos. Tap into the well of unknown customers by using the information provided by this data.

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