Home » Other Topics

Try Your Hand With Video Marketing After Reading These Tips

Written By: External Contributors on May 5, 2014 No Comment

What does video marketing entail? Video marketing is just using videos to advertise yourself online. It may seem like it’s an easy thing to do, but you must figure a few things out before you begin. The article below provides you with video marketing basics.

If you choose to share videos on YouTube, make use of its editing features. You can even add annotations on videos. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.

Don’t be afraid of video marketing. It is simple to make a good video with basic equipment. You can show your viewers how a product is made or just talk about all the features of your products.

Have a screenshot of the website you run in your videos. This allows viewers to get a feel for your website’s layout. Screenshots are also valuable in instructional videos. Take a screenshot of your screen and use a quality video editing program to include this image in your video.

Teams create amazing videos. You can use friends, family or members of your favorite organizations in your videos, so you don’t have to stick to your coworkers if you don’t want to. List the people who helped you in the credits of your videos, and let them know you appreciate their help.

If you want to use YouTube for your videos you need to use the editing they have avaiable. As an example, add annotations to the video. You can share links, give more details about your product or even provide a coupon code.

Don’t assume you need to spend a lot of money when making a video. It isn’t necessary to have professional gear for your videos. You do not need to be overly fancy either. Speak directly to the camera and be yourself. In fact, you might not even need to do this. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

Of all web searches, directions on how you do something rank highest. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. Once they realize that you’re actually an expert on the topic, you’ll be looked to for more information.

The better your content, the more likely it is that your videos will take off. It’s not about expensive equipment. People watch videos that are alright if they have relevant information that they think is important. However, that doesn’t mean you should completely neglect video production. You should still purchase the best camera and equipment that you can in order to shoot a high-quality video.

If your videos are about a product you sell, make sure to include a link in the video description. It’s best if the link sits inside the player, but works in the description if that’s not an option. When you do this, the link is still there if it is embedded somewhere else.

Does your business have any employees or colleagues? If so, then involve them in your videos. Identify someone who likes to be on camera and who would be attractive to viewers. If you can, use more than one colleague.

Most people will not want to watch videos that are more than 20 minutes long. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.

Your opt-in options for your mailing list should be present on the same page as the video. People might want more information, and this is a golden opportunity to add them to your list.

The best way to get started in video marketing is to just jump in and start creating your own videos. Never allow new concepts to intimidate you. In time you will develop a strategy that works for you. The tips below are the perfect starting point.

Optimize your videos. When uploading videos to multiple sites, you need to create different descriptions and titles for each one. Be sure to use targeted keywords, as well. You might also include contact information so that customers can reach you.

Tags:

Digg this!Add to del.icio.us!Stumble this!Add to Techorati!Share on Facebook!Seed Newsvine!Reddit!Add to Yahoo!

Comments are closed.

  Copyright © 2009 RapidShare, All rights reserved.| Powered by Y!A| Premium theme by Techblissonline.com