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Use Video Marketing To Boost Your Sales

Written By: External Contributors on July 13, 2013 No Comment

Are you a small business owner or consultant interested in promoting yourself or your company? If you do, you know how hard it can be to promote yourself. But, in light of modern technology, there are lots of accessible ways to get the word out about your enterprise. Videos posted online are a way to do this. Check out these tips to make video marketing reach a large audience for your business.

Ensure you optimize your videos for the search engines. Use a different title and description as you load your videos to different websites. Don’t forget the keywords, either. Include your contact information with each video post to ensure your visitors can easily contact you.

Use video marketing to reach out to your customers. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Give them some samples if their ideas get picked for the video to motivate people to watch.

If you want to promote a product, create a video to demonstrate it. This is a good way to give people an idea of what your product looks like and your video can also function as a user manual. Seeing a product work live can increase your sales.

Video marketing doesn’t give you much time to catch viewer attention. The first 15 seconds of your special video clip are the most important. Teasers and other attention getters work great here.

Keep your videos relatively short: no more than 10 or 20 minutes. You may need all of that time if you are showing your audience how a certain product works. However, if you are not doing a demonstration, keep the video to under ten minutes.

Make sure that you include working links to products you are promoting on your video. This link should be inside your video player. This way your link is always connected to your video, no matter where it ends up.

Make your content interesting. Make sure your video can keep the viewers’ attention. If you have boring videos, even the video marketing powerhouse YouTube can’t help you. Viewers want to learn something or get some type of benefit from what they are watching. A good video, along with good marketing, can mean great success.

Include some screenshots of your site in the video. This will let viewers see how the website you run works. This is also useful in how-to videos. Just make a screenshot of your site and then get them onto your videos by using software programs.

Use a consistent tone in your videos. Videos that are funny can actually be quite effective. Tailor your approach to the audience demographic you are trying to reach, and consider the type of products you will offer. Consider these things, as well as your image, whenever you are thinking of your business tone.

As should now be clear, video marketing is a great choice. There are millions of potential viewers online. There is no reason not to take advantage of this popular format. Implement the tips you have learned here and your business will begin to grow larger and more sophisticated with each passing day.

If you are promoting a product, you can use video marketing to show the world how to use it. How-tos are one great way to use videos to your advantage. See how things work will really help increase your sales.

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