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Video Marketing Advice To Help Spread The Word About Your Business

Written By: External Contributors on March 26, 2013 No Comment

Only those who have the money, time, and knowledge to dedicate can be successful at video marketing. The most relevant way to promote a business in this day and age is with video marketing. The information shared in this article can lead you in the right direction.

It is hard to hold people’s attention for a long period of time. Your viewers’ attention will wander if your video rambles on. Five minutes is probably okay as well, but do not make it any longer than that. Shorter is always better, however.

Humor is a great tool for creating marketing videos. Gone are the days when dull, bland advertisements were king. Humor and provocative topics are more likely to catch the eyes of your audience, who will then want to share it with others. Let your creativity be your guide away from the normal. Funny commercials are a great option.

You may want to divide long videos into abbreviated segments as a way to appeal to those with shorter attention spans. When you create a series, people will return to see it and will not get bored by the length of the videos.

When you use video marketing, be sure to take notice of your viewers’ comments. If you answer questions and comments fully and professionally you will gain your viewers respect. People may want information, and the things they have to say about your videos might be helpful to you in a number of different ways. Utilize this situation to your advantage.

Video marketing is nothing to fear. All you need is a tripod and quality camera to make videos yourself. Demonstrate your product for the audience or simply talk to them about who you are and what you do.

If you want your videos to go viral, it’s vital that you create solid content. You need not have expensive video equipment for your video to be viewed by millions of people. Your customers will view a video if they are interested and they think it is important. But if you can, purchase a quality video camera as well as professional editing software.

Develop a short video discussing your business, the products you offer and reasons why folks ought to join your mailing list. Give them something free, like an eBook or informational guide. It will be easier to get your audience interested in this incentive if you address them directly in a video.

You can create some quality videos with time-lapse photography. Set up a camera in your office or warehouse, and just let it roll. Later, you can watch and edit to your liking, and create a wonderful showcase into your business. The ability for the customer to see how you work will be priceless.

Make sure all your videos are 20 minutes or less. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

Videos should be packed full of information, but also be short in length. Online viewers usually have shorter attention spans. Try keeping videos under five minutes to keep people from getting bored midway through. The best content will be ignored if it gets too long and tedious.

Use a consistent tone in your videos. Humor can be used in silly spoofs or educational videos, alike. Think about your product and the demographic you are striving for. Keep all of this in mind when deciding on how you want to approach your video style.

Review the videos of your competition. In video marketing, imitation is not the sincerest form of flattery, but you need to know what your competitors are doing so that you can surpass them. Try and find different ways that you can create creative, unique content. You should watch many videos to get an idea of what other brands are doing to keep their audience interested.

Running a video marketing campaign is a great way to tap into millions of new users. This information should give you a solid idea of how to use videos to market your company. Use all that you have learned to add to your next marketing plan.

On your site, don’t use the auto-play option on videos. Allow visitors to your site to decide whether or not they want to see and hear your video. You can look at videos on a mobile phone or on a computer; sometimes, sound may not be appropriate for the viewer’s situation. Let them decide whether or not they want to watch your video.

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