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Video Marketing Like The Pros? You Can Do It, Too!

Written By: External Contributors on August 23, 2013 No Comment

Are you implementing videos in your marketing mix? If you don’t, then there are a lot of potential customers you’re not reaching. Very few people these days will read a newspaper or pay attention to radio ads. People go online to find brands to buy. The following article will show you how video marketing can boost your sales.

Offer great content to have a video go viral. You can spend thousands of dollars on fancy equipment and the latest technology, but it will all be for naught unless you use it to create interesting and exciting content. Folks will surely watch any video that offers the information they truly want. That said, buying the best camera you can get can help you have a better quality video.

If your marketing video is more than 20 minutes in duration, you might run into problems. You can go that long only if you’re doing a very in-depth how-to video. However, if you are not doing a demonstration, keep the video to under ten minutes.

Videos should be optimized to reach the maximum target audience. When you upload to various sites, the titles and descriptions for your videos must be different. Don’t forget the keywords, either. Include your contact information with each video post to ensure your visitors can easily contact you.

Have a screenshot of the website you run in your videos. This will let viewers see how the website you run works. Screenshots are also a great tool to use when you’re doing a tutorial video. Save screenshots from your computer, and use editing software to compile them into your video.

When you produce video marketing content, do not get stuck on the production value of your content. You should be more concerned with getting the best return on your investment. Even large corporations, like Dell, have been successful with simple demos made by employees.

You have a small window of time to get attention from viewers. Your videos’ first 10 seconds should be solid. You should use an unusual perspective or hook to draw them in for the duration of the video.

You will benefit from working with a team. You don’t have to just use people you work with. You can also try loved ones or people you know in your community. Most people will happily agree to help in exchange for seeing their name in the final credits.

You have a small window of time to get attention from viewers. You have to catch their attention within 10 seconds. Have a ‘hook’ that will draw people in and entice them to watch more.

Omit any information that is off-topic or not important. You don’t want to find yourself wandering too far away from the topic. Try to stick to a pre-written outline of your video. By not deviating from your plan, your video will be of much higher quality.

If your customers are having issues with one of your products, do a tutorial. You are going to be resolving problems of both your existing customers and your customers to be.

Working together with a team can generate great content for video marketing. This can be coworkers, friends, family or even a club or organization. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.

If you want to sell products, it makes sense to use a link that will direct them to a point of purchase. The link should be in the video player. This will keep the link in one place even if your video gets embedded or shared.

When you post your marketing video to YouTube, be prepared to moderate the comments. Your reputation can be sullied by negative and unfair comments. If you cannot moderate comments, you may want to disable them.

People search mostly online for how-to do things. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. Once people identify you as an expert, they will continue to check out what you may have to offer.

It is imperative that you use videos in order to advertise your business. You’re no longer reliant upon traditional advertising strategies to make a profit. You have to go online and leverage that market. You’ll bring in a lot more new customers by following these video marketing guidelines.

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