Home » Other Topics

Video Marketing Made Easy: What You Need To Know

Written By: External Contributors on October 12, 2015 No Comment

Is your marketing strategy old and tired? If you are trying to stay relevant and keep up with your customers interests, then this is expected. Have you ever thought about video marketing? You should try it out. This form of marketing is one of the best methods of reaching out and connecting with others. Read the tips below for some great video marketing advice.

Any marketing video should be short. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. Try breaking up longer videos into several segments so that people can come back to it more easily.

You should make as many videos as you can. This encourages viewers to keep checking your channel for new content. That means you also have wide exposure among new people who may happen upon your individual videos.

If you choose to put your videos on Youtube, learn to use the editing features. As an example, add annotations to the video. This provides the perfect means to share links, add extra information or perhaps provide a coupon code.

Be sure you optimize the videos you’re putting up. Whenever you upload videos to different sites, make sure each video has a different title and description. You must make sure to include their targeted keywords too. Contact information needs to show up in descriptions or the video so people are able to contact you.

YouTube has excellent editing features. For example, it’s possible to add annotations onto your videos. That is a smart way to share links, coupon codes, and any additional information you want to share.

Have a screenshot of the website you run in your videos. This helps viewers realize how you have your site designed. Another valuable use of screenshots would be in tutorial videos. Just keep a copy of the screenshot on your computer and then paste it in when editing the video.

How-to videos are becoming very popular online. When you make a “how-to video”, people interested in gaining that knowledge will watch it. Once people identify you as an expert, they will continue to check out what you may have to offer.

It is not likely your customers will want to watch videos that are more than 20 minutes long. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. If possible, include this link in the video player. You will keep your links with your video.

Make interesting content. Make sure your videos are fun and entertaining while also giving your viewers important information. You may be able to boost your views with a video hosting site, but it won’t really work out if you have boring videos. People want interesting videos with valuable information, not boring commercials. The more interesting, the more viewers.

Production value is not the key to a good video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. It’s not even necessary to use fancy scripting, or to feel like you are in the know with what you’re doing. Relax, turn towards the camera and talk naturally. Perhaps you don’t need to do so, however. A slideshow or a PowerPoint could also do the trick.

Video Marketing

As you start to know more about video marketing, your understanding of the possibilities will expand. Video marketing will help you attract more customers and keep your existing customers interested. You can certainly reach a broader audience and boost profits.

Have a sign-up form for an email list on the same page as your videos. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

Tags:

Digg this!Add to del.icio.us!Stumble this!Add to Techorati!Share on Facebook!Seed Newsvine!Reddit!Add to Yahoo!

Comments are closed.

  Copyright © 2009 RapidShare, All rights reserved.| Powered by Y!A| Premium theme by Techblissonline.com