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Video Marketing The Old School Way – Updated And Improved

Written By: External Contributors on December 25, 2013 No Comment

Competition is tough in business today, especially online. Have you attempted to use a video to advertise your business? This article is going to provide you with tips to help you use video marketing to help your business grow.

Videos should not be too long. If you’re doing a product demonstration, you can use up to around twenty minutes of video length to demonstrate all the bells and whistles. If you just want to get your name out there or give them a deal, do not go longer than 10 minutes.

A big mistake in video marketing is to get caught up in production value. Lofty production values do not always make the most beneficial videos, in terms of generating profit. Some of the greatest ideas in the world were really not that sophisticated and rather inexpensive to create.

Be sure you optimize the videos you’re putting up. When you are making videos for several websites you should make titles and descriptions for every one. Use their targeted keywords, also. Finally, you can put in your email, phone number or website address so that viewers can get in touch with you if they want to know more.

Have a screenshot of the website you run in your videos. This way, viewers can get a feel for your site. You can also use screenshots in your tutorials. All you need to do is save a screen grab of your site and then edit it into your video with the video editing software you use.

Use a team of others to help you think of video content. This can be coworkers, friends, family or even a club or organization. Be certain to give credit upon the video’s conclusion.

As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15-20 seconds of your video are crucial. Provide something almost immediately that draws your viewers in.

Producing your video is important, but more work lies ahead! Additionally, you must do a great deal of promoting. By promoting your videos, you can expect an increase in clickthroughs. Be sure to produce great content and let people know where to find it.

Create videos to demonstrate different features and uses for your products. This helps those customers that have been having trouble and promotes the product to future customers.

Production value is not the key to a good video. You don’t need professional gear; just make sure you have a focused, balanced picture. You don’t need fancy scripts or tons of confidence. Relax, talk to the camera and edit what you do not need in your video, later. In fact, you may not have to do this at all. You may be able to do what needs to be done by using nothing more than screen captures and PowerPoint pages.

Video Marketing

If you have several employees or colleagues, encourage them to get involved with your video marketing project. Find some people that aren’t too shy, dress well and also speak professionally. You should not hesitate to feature more than one employee or colleague in your videos.

There are lots of ways to implement video marketing. There are countless opportunities to reach out and build relationships with your best customers, broaden your reach and promote yourself and your brand. Have a seat and start working on your video marketing plan as soon as possible. You will see positive effects in short order!

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