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Video Marketing Tips And Tricks For Novices

Written By: External Contributors on January 6, 2015 No Comment

Have you ever tried to use video marketing before and failed? If you have never used video marketing, take heart. Whatever the case is, you have to learn all you can about it for it to work. This article contains all the information you need to get started.

Do not let video marketing scare you. It’s simple to get a video together cheaply. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.

As you begin to make more videos, your following will increase. Your viewers need regular fresh content in order to keep coming back. As you cover more topics, you’ll attract a wider audience.

Video marketing is a great way to stay in touch with your audience. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. You can even reward people for asking good questions by offering them a free product or a discount.

If you use YouTube, use its editing features. You can put annotations on a video, for instance. This is great for sharing links, adding extra information about your product or providing a coupon code.

To get your videos to go viral, provide excellent content. It doesn’t require a fantastic camera to get viewed by millions of people. People would much rather watch a relevant video. But if you can, purchase a quality video camera as well as professional editing software.

Videos should not be too long. If you are taping a demo of your product, do it in 20 minutes or less. But, if you plan to just talk with viewers about a promotional sale or provide new information, your video ought not be longer than 10 minutes.

Use a team of others to help you think of video content. You don’t have to include coworkers if you don’t want to. You could instead choose to include family, friends or an affiliated organization. Make sure they get the credit the deserve in the video.

When you make content for video marketing, don’t worry too much about the production value. High production values don’t necessarily translate to good returns. Even large companies like Dell made tons of money by having individual employees produce simple demos.

A high production cost does not guarantee a good video. You don’t need professional gear; just make sure you have a focused, balanced picture. You don’t even need the best script or a lot of confidence. Just be yourself and speak into the camera. If you do not want to be in the video, there are other options. There are times that PowerPoint presentations and screen captures are all that is needed.

When you go to any public event, such as trade shows or conventions, take a camera with you. You might get some great footage from a expert in the area, or you can just show cool innovations that you see there. If you are speaking in public, ask someone to record it.

Video marketing has to compete with the extremely short attention span of the potential customer. You need to make the first 15 seconds of your videos count. This is where you should deliver a teaser or unique point of view to captivate them and make them want to watch the entire video.

Mailing List

With any video that you make, it is important to have your viewers respond in some way. This is better known as the “call to action”. You can ask your viewers to click a link to an opt-in mailing list form, for instance. The easier it is for people to sign up, the faster your mailing list will grow.

Interesting content is king. Make sure your videos are interesting or newsworthy. A video hosting site can increase viewers for your video, but an uninteresting video will defeat the purpose. The days of long, dull informercials is long gone. People now have higher standards for video content. Making your videos interesting is a great way to increase traffic.

Do you now understand more about video marketing? If you feel good about this, go forward and get your name out there. You can accomplish anything you set your mind to!

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