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Video Marketing Tips And Tricks For Your Growing Business

Written By: External Contributors on October 31, 2014 No Comment

Since doing business on the Internet has become so popular, business owners have to find ways to increase their customer base online. Using videos is a great way to reach out and draw in new customers. If you need help learning how to use videos to market yourself, the following advice can help.

Don’t overstay your welcome in your video. Many people are not willing to spend a lot of time watching a video online. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.

You don’t have a great deal of time to capture your audience’s attention when it comes to internet marketing. Your videos’ first 10 seconds should be solid. This is the place to have a unique perspective and hook the viewer.

Use videos to keep in touch with customers and other people who are interested in your business. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Provide free products to those who send you questions.

Optimizing your videos is very important. Use a different title and description as you load your videos to different websites. Don’t forget about targeted keywords. Contact information is a must, too.

You do not necessarily need strong production values in order to have an effective video. Professional gear is not necessary as long as the picture is balanced and focused. There is probably no need to develop a formal script, either. Try standing in front of the camera and speaking extemporaneously. If you’re really creative, going on camera may not even be necessary. For example, you can use PowerPoint presentation or screen captures for your videos.

Production Values

When producing video content, don’t fret too much about production values. High production values do not mean getting good returns back on your investment. Some of Dell’s best promotions have been made by ordinary employees.

Always have your opt-in information available on the same page as your video. People may wish to find out more about what your video is about, so you can utilize this time to get them more information.

Screenshots of your business website can be used in the video. This lets viewers see how the site is formatted. Screenshots are also a great tool to use when you’re doing a tutorial video. Take a screenshot of your screen and use a quality video editing program to include this image in your video.

Don’t forget about YouTube. Begin your campaign of video marketing there! One reason is because you’ll obtain free video hosting. They are also the third most visited site online. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!

Always take along a video camera with you. There will probably be some chances to interview other experts and document your experiences. If you are offering a speech, always have it recorded.

Your content should be informative and useful. When making a video for your business, make it fun, interesting, or newsworthy. You can use sites such as Facebook or Youtube to get more views on your video. People want interesting videos with valuable information, not boring commercials. The more interesting your videos, the more traffic you will attract.

Your content submissions should be engaging as well as fresh. This will ensure viewer returns. Boring content only drives away potential viewers, and that is not good for your business. Let your viewers wait a while so that they’re anxious to see the things you came up with. If you have really interesting content, more people will want to watch it.

Your videos can also promote the rest of your marketing mix. This will help open up your exposure to many more potential viewers. By promoting your other social media and websites, you can help bring in additional customers. When all of your social sites are linked in to your video site, you will drive your traffic and sales higher.

After reading this article, you should realize just how powerful online videos can be as a marketing tool. Using videos allows you to broaden your audience and reach those that you normally would not be able to reach. Take what you’ve learned here and put it to use.

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