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Ways You Can Successfully Use Video Marketing

Written By: External Contributors on April 2, 2015 No Comment

You’re probably tired of marketing in the same old way. If you are trying to stay relevant and keep up with your customers interests, then this is expected. Is video marketing something you have tried? It is certainly worth some investigation. This is a good way to get your name out there to people. This article contains useful information for maximizing your video marketing success.

Don’t be fearful of video marketing. All you need is a tripod and quality camera to make videos yourself. You can show customers your workplace, manufacturing center or just discuss your expertise.

You can’t expect viewers to watch videos over 20 minutes in length. If you are taping a demo of your product, do it in 20 minutes or less. If you’re just speaking to the audience and advertising, then 10 minutes should be your limit.

As you begin to make more videos, your following will increase. Videos should be uploaded regularly, so your customers have something new to look forward to from you. It also increases your visibility as you tap into new issues.

It is a good way to find out what customers want from you. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Free giveaways can be incentive for the questions.

Engaging titles are very useful for video marketing novices. Titles are what gets viewers to click on play. This first impression can make or break your video’s success. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

Make sure your content is considered interesting. When putting together a video to market your business, make your video interesting, fun and innovative. Millions of people visit YouTube every day, but people won’t watch your video if it doesn’t interest them. Viewers expect videos that are interesting and helpful, not boring advertising. Interesting videos ultimately increase traffic.

Always have your opt-in information available on the same page as your video. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

Video marketing provides the means to let you market your products and provide usage tutorials. How-tos are one great way to use videos to your advantage. See how things work will really help increase your sales.

Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. Also, should you be speaking in public, it should be recorded.

Every video you produce should encourage viewers to take some concrete action. This is generally known as a “call to action”. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. It needs to stay simple, however.

When you want to sell through your video, don’t forget a link to your store. It’s a good idea to have the link play within the video player. The advantage of including the link in the player is that when the video is shared socially, it will be available for those who want more information.

Video Marketing

As you start to know more about video marketing, your understanding of the possibilities will expand. You can add more customers to your list by using video marketing techniques. This is a creative way to build your customer base and can be very effective if done correctly.

Keep content fresh so that viewers return frequently. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. Instead, you want to reach out and engage viewers. Ideally, they should be eagerly anticipating your next video. You will attract more viewers if your content is interesting.

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